Amplixion

Last Updated: 16 August 2026

Introduction and Acceptance of Terms

These Terms & Conditions (“Terms”) govern your use of amplixion.com and the services provided by Amplixion (“Amplixion”, “we”, “us”, or “our”).

By visiting our website, submitting an enquiry, accepting a proposal, or engaging us for any service, you agree to these Terms. If you do not agree, please do not use our website or our services.

If you are agreeing to these Terms on behalf of a company or other organisation, you confirm that you have the authority to do so, and “you” and “client” refer to that organisation.

These Terms work alongside your specific agreement with us. Where you have signed a proposal, quotation, statement of work, service agreement, or similar document with us, that document sets out the commercial details of your engagement — scope, deliverables, fees, and payment terms. If anything in that document conflicts with these Terms, the signed document takes precedence for that engagement.

Please also read our Privacy Policy, which explains how we handle information.

About Our Services

Amplixion is a performance marketing agency. Our services include:

  • Website design and development
  • E-commerce and marketplace marketing for platforms such as Amazon, Flipkart, and Meesho
  • Google Ads and PPC campaign management
  • Social media marketing

We provide professional services on a best-efforts basis, using reasonable skill and care. The specific services we will deliver for you, and what they include, will be set out in your proposal or service agreement.

Nothing on our website constitutes a binding offer. Information about our services is provided for general guidance, and an engagement begins only when we have agreed the scope in writing.

Website Design & Development Services

Website design and development work is delivered according to the scope agreed in writing with you.

Unless expressly stated in your agreement:

  • Work covers the pages, features, and functionality listed in the agreed scope. Anything not listed is out of scope.
  • Website builds typically rely on third-party components such as hosting providers, content management systems, themes, plugins, page builders, payment gateways, and APIs. These are supplied and maintained by their own providers, and we do not control their pricing, updates, availability, or continued support.
  • Any licence fees, subscription costs, hosting charges, domain fees, or paid plugin costs are your responsibility unless we have agreed otherwise in writing.
  • Ongoing maintenance, security updates, backups, and technical support are not included once a project is completed and handed over. These can be arranged separately.
  • We test on current, widely used browsers and devices. We cannot guarantee identical appearance or behaviour on every possible browser, device, screen size, or legacy software version.

We will make reasonable efforts to build websites that follow good development practices, but no website can be guaranteed to be entirely free of bugs, errors, or vulnerabilities.

E-commerce / Marketplace Marketing Services

We provide marketing and account management services for marketplaces including Amazon, Flipkart, and Meesho.

These services may include listing optimisation, catalogue support, advertising campaign management, keyword research, reporting, and related activities as agreed in your scope.

You should understand that:

  • The marketplace controls the platform. Listing approvals, search rankings, buy box eligibility, category placement, account health metrics, seller policies, commission structures, storage and fulfilment terms, and enforcement actions are decided by the marketplace, not by us.
  • Your seller account remains yours. You are responsible for maintaining it in good standing, including compliance with the marketplace’s seller policies, product authenticity and safety requirements, pricing rules, and service level obligations.
  • Account suspensions, listing removals, and policy actions can occur for reasons outside our control, including product-level issues, inventory or fulfilment performance, customer complaints, returns, intellectual property claims, or the marketplace’s own decisions. We will assist where we reasonably can, but we cannot guarantee reinstatement or resolution.
  • We do not control inventory, pricing, product quality, packaging, shipping, or customer service unless expressly agreed as part of our scope. These factors significantly affect marketplace performance.

Google Ads & PPC Services

Where we manage Google Ads or other paid search and PPC campaigns, our services may include account setup, campaign structuring, keyword research, ad copywriting, bid and budget management, conversion tracking setup, and reporting, as agreed in your scope.

You should understand that:

  • Google and other advertising platforms operate their own auction systems, quality and relevance scoring, ad approval processes, and policy enforcement. These determine whether ads run, where they appear, and what they cost.
  • Ad disapprovals, account suspensions, and policy restrictions are decided by the platform. We will work to resolve issues where possible, but outcomes are not within our control.
  • Costs per click, impression, and conversion fluctuate based on competition, seasonality, auction dynamics, and platform changes. Historical performance does not predict future results.
  • Conversion tracking depends on correct implementation, website functionality, cookie consent settings, browser and device restrictions, and platform reporting. Reported figures may differ from your own internal data, and some discrepancy between platforms is normal.

Unless agreed otherwise, advertising accounts are owned by you, and we operate them with the access you grant us.

Social Media Marketing Services

Our social media services may include organic content planning, content creation, page or profile management, paid social campaign management, community engagement, and reporting, as set out in your scope.

You should understand that:

  • Organic reach, engagement rates, and follower growth are heavily influenced by platform algorithms, which change frequently and without notice.
  • Paid social results depend on auction competition, audience availability, creative performance, targeting options offered by the platform, and platform policy.
  • Platforms may restrict, limit, remove, or suspend content, ad accounts, pages, or profiles at their discretion. We cannot guarantee that any particular content or campaign will be approved or will remain live.
  • Content approval, brand guidelines, and factual accuracy of product or service claims remain your responsibility.

Client Responsibilities

To deliver our services effectively, we depend on your cooperation. You agree to:

  • Provide accurate, complete, and lawful information about your business, products, and services
  • Respond to requests for information, feedback, and approvals within a reasonable time
  • Provide required access to accounts, platforms, and systems in a timely manner
  • Nominate a point of contact authorised to give approvals and decisions
  • Pay fees and advertising budgets when due
  • Ensure your products, services, claims, and offers comply with applicable laws and platform policies
  • Maintain your own backups of critical business data where relevant
  • Keep your account credentials secure and inform us promptly of any changes

Delays or gaps in the above may affect timelines, results, and our ability to perform. Where a delay is caused by you, we are not responsible for the resulting impact on schedules or campaign performance, and timelines may be adjusted accordingly.

Client-Provided Information, Content and Access

You are responsible for the accuracy, legality, and ownership of all material you supply to us, including text, images, videos, logos, product information, pricing, claims, testimonials, and data.

By providing material to us, you confirm that:

  • You own it or have the necessary rights and licences to use it and to permit us to use it for the agreed purposes
  • It does not infringe any third party’s intellectual property, privacy, publicity, or other rights
  • It is accurate and not misleading, and complies with applicable advertising laws and platform policies

Access: You may need to grant us access to accounts and platforms such as advertising accounts, seller central accounts, analytics tools, websites, hosting, domains, and social media profiles. You are responsible for ensuring you have the right to grant that access.

We will use access only for the purposes of delivering the agreed services. We are not responsible for issues arising from incorrect, incomplete, delayed, or withdrawn access, or from actions taken in those accounts by you or other parties.

Advertising Budgets and Third-Party Platform Charges

Advertising spend is separate from our service fees.

Unless expressly agreed otherwise in writing:

  • Advertising budgets are paid by you directly to the relevant platform, using your own payment method on your own account.
  • Our fees cover the management of campaigns, not the cost of the advertising itself.
  • Platform charges, taxes, currency conversion costs, and payment processing fees applied by the platform are your responsibility.
  • Amounts spent on advertising are not refundable by us. Once spend has been delivered by a platform, it is beyond our recovery.
  • You are responsible for monitoring your own billing settings, payment methods, and account balances. Failed payments, exhausted budgets, or billing suspensions on the platform can interrupt campaigns.

If we agree in writing to manage or fund advertising spend on your behalf, the specific arrangements, limits, and reconciliation process will be documented separately.

You remain responsible for setting or approving budget levels. We will operate within the budget you approve, and we are not liable for spend delivered in line with your approved settings.

Marketplace and Advertising Platform Policies

Amazon, Flipkart, Meesho, Google, Meta, LinkedIn, and all other marketplaces and advertising platforms are independent third parties. We are not affiliated with, endorsed by, or acting as an agent of these platforms unless expressly stated.

Each platform sets and enforces its own:

  • Terms of service, seller policies, and advertising policies
  • Fees, commissions, and billing practices
  • Algorithms, ranking systems, and auction mechanics
  • Content, listing, and ad approval processes
  • Feature availability, tools, and reporting
  • Account review, restriction, and suspension procedures

These can change at any time, often without advance notice, and such changes may affect campaign performance, available features, costs, or the way our services are delivered.

You are responsible for complying with the policies of any platform you use, and for the products, claims, and content you sell or promote through them. We will use reasonable efforts to work within platform policies, but we do not accept liability for platform decisions, policy changes, outages, account actions, fee changes, or discontinued features.

Fees, Invoicing and Payments

Fees for our services, the billing cycle, and payment terms are set out in your proposal, quotation, or service agreement. There is no standard fee schedule published on this page.

General principles:

  • Fees are as agreed in writing before work begins.
  • Invoices are payable as stated on the invoice or in your agreement.
  • Applicable taxes are additional unless the agreement states that fees are inclusive.
  • Fees for services already performed remain payable, including where an engagement ends early.
  • Any refund, credit, or cancellation arrangement applies only if it is expressly stated in your agreement. We do not offer refunds by default.
  • Third-party costs — including advertising spend, hosting, domains, software licences, subscriptions, and platform fees — are separate from our fees and are your responsibility unless agreed otherwise.

Late or non-payment: If payment is overdue, we may pause or suspend work, withhold deliverables, or suspend account management after giving you reasonable notice. Any consequences of that pause, including campaign interruption or lost performance, are not our responsibility. Any interest or charges on overdue amounts apply only where stated in your agreement or required by law.

Project Timelines and Approvals

Timelines shared in proposals, plans, or discussions are estimates based on reasonable assumptions, including timely input from you.

  • Timelines start once the agreed commencement conditions are met, such as receipt of required materials, access, approvals, and any initial payment.
  • Delays in feedback, approvals, content, or access will extend timelines accordingly.
  • Where an approval stage is specified, work on subsequent stages begins after approval is received.
  • If you do not respond to a request for approval or feedback within a reasonable period, we may treat the relevant item as approved for the purpose of continuing work, having first given you notice.
  • We are not liable for delays caused by factors outside our reasonable control, including third-party providers, platform review times, technical failures, or events beyond our control.

Revisions and Scope Changes

The number of revision rounds included, if any, will be stated in your agreement.

  • Revisions within the agreed scope and revision allowance are included.
  • Requests that change the agreed scope — new pages, additional features, extra platforms, added campaigns, expanded deliverables, or a change of direction after approval — are scope changes, not revisions.
  • Scope changes require written agreement on additional fees and revised timelines before work proceeds.
  • Work already approved and signed off, if later changed, is treated as a scope change.

We will tell you when we consider a request to fall outside the agreed scope, so you can decide how to proceed.

Intellectual Property

Our materials. All methods, processes, templates, frameworks, internal tools, know-how, proposals, strategy documents, and pre-existing materials we use or develop remain our property. Nothing in these Terms transfers ownership of these to you.

Deliverables. Subject to full payment of all fees due, you receive ownership of, or a licence to use, the final deliverables created specifically for you, as set out in your agreement. Until payment is received in full, any deliverables provided remain our property and are supplied on a conditional basis.

Third-party elements. Deliverables may include third-party components such as themes, plugins, fonts, stock images, code libraries, or software. These remain the property of their owners and are subject to their own licences. You are responsible for maintaining valid licences for continued use.

Our portfolio. Unless you tell us otherwise in writing, we may reference your brand name and describe or display work we have done for you in our portfolio, case studies, website, and marketing materials. We will not disclose confidential information in doing so. You may withdraw this permission by writing to us at hello@amplixion.com.

Client Content and Materials

You retain ownership of all content and materials you provide to us, including your logos, brand assets, product images, copy, and data.

By providing them, you grant us a non-exclusive licence to use, reproduce, modify, and display them as reasonably required to deliver the agreed services — for example, using product images in ad creatives or listing content.

This licence lasts for the duration of our engagement and, where relevant, for as long as needed to maintain live campaigns and materials. We will return, delete, or stop using your materials on reasonable request after the engagement ends, subject to any records we are required or permitted to retain.

We are not responsible for storing or archiving your content indefinitely. Please maintain your own copies.

Third-Party Tools and Platforms

Our work involves third-party tools and services, which may include analytics platforms, advertising platforms, hosting providers, content management systems, plugins, automation tools, reporting dashboards, communication tools, and APIs.

These are provided by independent third parties under their own terms of service and privacy policies. We do not control and are not responsible for:

  • Their availability, uptime, performance, or accuracy
  • Changes to their features, pricing, or terms
  • Their discontinuation or withdrawal
  • Data they collect or how they use it
  • Errors, outages, or security incidents affecting them

Where a third-party tool requires a subscription or licence, the cost is your responsibility unless agreed otherwise in writing.

Performance Disclaimer

Our services are provided on a best-efforts basis. We apply professional skill, experience, and judgement, but marketing outcomes are inherently uncertain.

Results depend on many factors, a large number of which are outside our control, including:

  • Platform algorithms, ranking systems, and auction dynamics
  • Level and behaviour of competitors in your market
  • Overall market conditions, demand, and seasonality
  • The size and consistency of your advertising budget
  • Your product pricing relative to competitors
  • Product quality, reviews, ratings, and customer feedback
  • Inventory availability and fulfilment performance
  • Website speed, usability, and conversion rate
  • Marketplace and advertising platform policies and enforcement decisions
  • Changes made by third-party platforms, including to features, tracking, and reporting
  • Your internal sales processes, follow-up, and customer service
  • Changes you or others make to accounts, listings, websites, or campaigns
  • Regulatory, economic, and other external conditions

Any figures, benchmarks, forecasts, projections, historical results, or case studies we share are illustrative only. They reflect particular circumstances and are not promises, commitments, or predictions of what your business will achieve.

No Guarantee of Specific Rankings, Leads, Sales, ROAS or Revenue

We do not guarantee any specific result.

Without limiting the above, we make no guarantee, promise, warranty, or representation regarding:

  • Search engine rankings or marketplace search positions
  • Volume or quality of leads, enquiries, or clicks
  • Sales, orders, units sold, or conversion rates
  • Revenue, profit, or growth
  • Return on ad spend (ROAS), cost per click, cost per acquisition, or any other performance metric
  • Impressions, reach, engagement, followers, or organic visibility
  • Ad, listing, or account approval by any platform
  • Buy box share, badge eligibility, or category placement
  • Continued account access on any third-party platform

Where any target, projection, KPI, or estimate is discussed, it is a shared objective and a planning tool — not a contractual commitment — unless expressly stated as a guarantee in a signed agreement.

Marketing is an investment with inherent risk. You should engage our services on the understanding that outcomes may fall short of, meet, or exceed expectations, and you accept that risk.

Website Availability

We aim to keep amplixion.com available and functioning, but we do not guarantee uninterrupted or error-free access. The website may be unavailable due to maintenance, technical issues, hosting problems, or factors beyond our control.

We may change, update, suspend, or withdraw any part of the website at any time without notice.

Content on our website is provided for general information. While we aim for accuracy, we do not warrant that it is complete, current, or error-free, and it should not be relied upon as professional advice for your specific situation.

Client websites: Where we build or manage a website for you, availability depends on your hosting provider, domain registrar, and other third-party services. We do not guarantee uptime unless a separate maintenance or support agreement expressly provides for it.

Limitation of Liability

To the maximum extent permitted by applicable law:

  • Our services are provided without warranties of any kind beyond those expressly stated in these Terms or your agreement, and beyond those that cannot be excluded by law.
  • We are not liable for indirect, incidental, special, consequential, or exemplary losses, including loss of profits, revenue, sales, business, goodwill, data, anticipated savings, or opportunity, however arising.
  • We are not liable for losses caused by third-party platforms, including account suspensions, policy changes, algorithm updates, ad disapprovals, listing removals, fee changes, outages, data loss, or discontinued features.
  • We are not liable for losses caused by your acts or omissions, including inaccurate information, delayed approvals, unapproved changes, non-compliance with platform policies, or issues with your products, pricing, inventory, or customer service.
  • We are not liable for advertising spend delivered in accordance with settings or budgets you approved.
  • Our total aggregate liability arising out of or in connection with our services, whether in contract, tort, or otherwise, will not exceed the total service fees actually paid by you to us for the specific service giving rise to the claim during the three (3) months immediately preceding the event that gave rise to the claim. Advertising spend and third-party costs are excluded from this calculation.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud or for death or personal injury caused by negligence.

Some jurisdictions do not allow certain exclusions or limitations. Where that applies, the limitations above apply to the fullest extent permitted.

Confidentiality

Each party may receive confidential information from the other, including business strategies, financial information, customer data, pricing, product plans, account data, campaign performance, and technical information.

Both parties agree to:

  • Keep the other’s confidential information secure and not disclose it to third parties without permission
  • Use it only for purposes connected with the engagement
  • Limit access to those who need it to perform the work, including employees, contractors, and service providers bound by similar obligations

Confidentiality does not apply to information that is publicly available through no breach of these Terms, was already lawfully known, is independently developed, or must be disclosed by law or valid legal process.

These obligations continue after the engagement ends.

Termination

By either party. Either party may end an ongoing engagement by giving written notice in accordance with the notice period stated in your agreement. Where no notice period is stated, a reasonable period of notice applies.

By us, with immediate effect. We may suspend or terminate services immediately if you:

  • Fail to pay amounts due after reasonable notice
  • Breach these Terms or your agreement in a material way
  • Ask us to do something unlawful, misleading, or in breach of platform policies
  • Engage in abusive, threatening, or unreasonable conduct
  • Provide information we reasonably believe to be false or misleading

On termination:

  • Fees for work performed up to the termination date remain payable
  • Any pre-agreed cancellation or notice-period charges stated in your agreement apply
  • We will hand over deliverables that have been paid for in full, and will cooperate reasonably with a transition
  • We will remove our access to your accounts, and you should revoke any remaining access
  • Live campaigns will not be managed after termination. You are responsible for pausing, adjusting, or reassigning them, and for any spend that continues
  • Confidentiality, intellectual property, limitation of liability, and indemnification provisions survive termination

Indemnification

You agree to indemnify and hold harmless Amplixion, its owners, employees, and contractors from claims, losses, damages, liabilities, and reasonable costs (including legal fees) arising out of or relating to:

  • Content, materials, data, or instructions you provide to us
  • Your products, services, pricing, or claims about them
  • Infringement of third-party intellectual property or other rights by material you supply
  • Your breach of these Terms or of any third-party platform’s terms and policies
  • Your breach of applicable law, including advertising, consumer protection, and data protection requirements
  • Actions taken by a platform against your accounts as a result of your conduct or your products

This does not apply to claims arising from our own gross negligence, wilful misconduct, or breach of these Terms.

Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of India.

The courts of Bengaluru, Karnataka have exclusive jurisdiction over any dispute arising out of or in connection with these Terms or our services, and both parties submit to that jurisdiction.

Before starting formal proceedings, both parties agree to attempt in good faith to resolve any dispute through discussion. Please raise concerns with us first at hello@amplixion.com so we have an opportunity to address them.

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions continue in full force, and the invalid provision will be applied to the extent it is enforceable.

Changes to These Terms

We may update these Terms from time to time to reflect changes in our services, business practices, technology, or legal requirements.

When we do, we will update the “Last Updated” date at the top of this page. Changes take effect when posted.

Continued use of our website or services after an update means you accept the revised Terms. For active engagements, material changes will apply from the date we notify you, and the terms in your signed agreement continue to govern the commercial arrangements already agreed.

We recommend reviewing this page periodically.

Contact Information

If you have questions about these Terms, please contact us.

Amplixion

  • Email: hello@amplixion.com
  • Website: amplixion.com
  • Address: We currently operate remotely and do not maintain a public office address. Please contact us by email.

These Terms & Conditions are provided for general informational purposes and describe our current commercial and service practices. They are not legal advice.